Customers and employees expect a more seamless and consumer-friendly way to interact with the companies they do business with.​

For many, the gold standard is the ease at which you can transact with Amazon. Becoming more digital internally and externally is increasingly the only path to greater profitability, differentiated offerings, speed to market, and market share.​

Companies are grappling with complex questions that suggest a need for digital transformation.​

  • What is my Uber? What digitally enabled competitor is working to upend my business?​

  • How do I set clear priorities around “being digital” and optimally deploy capital?​

  • How do I convince my management team that this is a long journey? And how do I adopt a digital mindset and ensure alignment at all levels of my organization?​

  • What areas of digital should I focus on (GTM strategy vs. product/service innovation vs. supply chain, etc). Which has the most significant return? Which is the most risky? Which can be accomplished the quickest?​

  • Should I invest in new digital business opportunities or focus on digitizing my current operating model?​

  • Can we reimagine and digitize our current business processes and how does our digital platform leverage data insights to evolve our business model?

Digital Transformation Definition​

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Digital Transformation is a long-term journey to rewire how a business operates using modern, scalable, digital technologies to eliminate friction at critical points of interaction between your company and its customers, prospects and employees.​

What market forces drive the need for digital transformation?

Major market disruptions like manufacturers setting up a direct-to-consumer sales channel drive the need for digital transformation. Also, event tickets being delivered digitally or more subtle changes like declining customer NPS scores due to perceived difficulty in transacting with your company.

Another example is increased employee turnover because the employee experience is outdated and the realization that your operating costs are not in line with industry standards due to outdated processes and a lack of automation. Or the inability to grow the top line due to uncertainty of marketing effectiveness.​​

Digital transformation begins with strategy and vision, but like any transformation requires leadership alignment and commitment, adoption of a true digital mindset, a transformative execution plan that brings new capabilities to life, and finally ongoing measurement of digitally enabled outcomes that drive adjustment to the roadmap.